Last week, The Guardian released their GuardianMedia 100 list. The annual list of the industry’s most powerful people of 2015. Number 1, as imagined was Mark Zuckerberg, followed by Larry Page and Tim Cook- Facebook, Google and Apple; no surprise there right?
There were however a few curve-ball entries- Taylor Swift enters as the first female in the top 10 ranking at number 8. T-Swift is one of many Marmite-like artists; you either love her or hate her. However, her work to combat the likes of Spotify and Apple; pulling her entire back catalogue form Spotify, and writing to Apple’s Tim Cook to condemn the companies decision to not pay Writers, Producers or Artists during the 3-month free trial of Beats Music gives her the right to a spot in the top 10.
Bizarrely, our nations favourite Ginger headed presenter finds himself at number 13. Yes, Chris Evans beats the likes of Jonah Peretti (Founder of Buzzfeed), Evan Spiegel (Co-founder of Snapchat), and Jack Dorsey (Co-Founder of Twitter) Evans joins the list having become the highest paid presenter in broadcasting this year with the re-emergence of TFI Friday, and the decision to take over Top Gear post Clarkson-gate.
This year has seen the rise, and rise of the likes of social media platforms Facebook and Buzzfeed, and with companies such as Netflix monopolising the online streaming world, yet not owning own cinemas shows a new pattern of companies curating other peoples content.
Here at Disrupt we’ve compiled our own list of the top 5 Disruptors of 2015.
Check them out below:
5 Disruptors in Music
We couldn’t do a round up on our top influencers of 2015 without mentioning Skepta who literally shutdown Shoreditch East London with a impromptu free gig for fans earlier this year (excuse the pun). With co-signs from Kanye West and Drake- who brought him out ,a sold-out American tour and a hit Noisey Documentary; 2015 has been a good year for Skep’.
Releasing her long-awaited single Hello, which reached number 1 In 28 countries. The track broke the Vevo records with the video receiving 27.7 million views in 24 hours. The album- which is anticipated as being the best selling album of the year has done so with no streams on Spotify or Apple Music – a bold move following the footsteps of the likes of Taylor Swift.
Prior to 2015, if you didn’t have your ear to the ground, you may not have known who Fetty Wap was. Releasing the ‘rough version’ of Trap Queen via Soundcloud mid 2014, it wasn’t until early 2015 that the track got the recognition it deserved. With Trap Queen going Double Platinum, Fetty became the first artist in History to have 4 tracks simultaneously in the Billboard Hot Rap Songs Top 10.
Bryson Tiller is a walking testament that the Internet can really make or break someone’s career. Having initially uploaded the single, ‘Don’t’ on Soundcloud in late 2014, the track gained momentum, and by the time his debut mixtape dropped in October 2015, the initial offering, had been streamed more than 25 million times. Since Trapped Soul dropped, Bryson has gained a lot of love from Apple Music and Beats 1, showing just how well he has utilised what the internet has to offer.
The day finally came that all teenage girls were dreading; 1D decided to call it quits after 5 successful years dominating the charts with their boyband swagger. First Zayn Mailk left, in a somewhat controversial manner, with his then-girlfriend Perrie Edwards being likened to John Lennon’s Yoko Ono! The remaining 4 soon decided to call it a day, but not before a finale hurrah; performing a series of sold out gigs. I don’t quite think we’ve seen the last of them…
5 Disruptive Platforms
[Founders: Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Whitney Wolfe, Dinesh Moorjani, and Chris Gylczynski] – although initially released in 2012, Tinder’s popularity grew in 2014, and continued to grow rapidly through 2015. The term ‘Tinder’ has trickled into our lexicon and the app has forever changed the face of online-dating. The app has also most recently been used as part of an NHS campaign to promote organ donation.
Co-founder Kayvon Beykpour sold his app Periscope to Twitter before it had even launched in March 2015. Periscope allows you to broadcast live, or tap into fellow Periscopers live feeds. A plethora of celebrities regularly take to Periscope to interact with their fans, including Kevin Hart, Madonna and even Arnie.
Although Uber was launched in 2009, its popularity spiked this year. Changing the face of public transport forever; the invention of ‘UberDeluxe’ allows its customers to chose how high-end the car they ride in is, putting a new spin on the term , ‘arriving in style’. Teaming up with the likes of Walls to deliver ice cream to app users and Sofar Sounds to travel gig-goers to free secret gigs, it’s fair to say Uber has innovative ideas for a cab company.
As of the third quarter of 2015, Facebook had 1.55 billion monthly active users, so it’s fair to say that Facebook is constantly growing. Facebook has introduced tools in order to make its users profiles more interactive, in particular, their profile pictures. With the introduction of the ‘Causes’ application, users are able to ‘pledge’ to a cause by putting an overlay on their profile poicture- the most recent example of this being a French flag overlay to show solidarity after the Paris terror attacks. The use of the ‘Safety Check’ button was also popular during these attacks as they allowed Facebookers to let their friends know they were safe.
Secret launched in 2014 and gained notoriety in 2015. An app which was meant to champion free speech, soon became an app used for cyber-bullying. In April 2015, Secret founder and CEO David Byttow announced his decision to shut down the company due to it not being in line with what he had originally envisioned.Tags: disrupt, Disruptors of the year, Guardian, GuardianMedia 100, media