Social content and Influencer marketing
Repositioning Alize into culture to regain their fame
Leveraging the power of the Alize brand heritage, we built a new global creative toolkit, social content campaign and influencer program.
Embed the brand and reignite its relevance and adoption within the culture.
+ Built #AlizeArmy influencer network made up of +100 artist, creatives, influencers and publishers
+ Activated 15 event partnerships drove brand awareness by aligning the brand with other culturally relevant brands such as; NIKE, Red Bull and G-Star
+ Product placement in music videos featuring artists including Big Narstie, Angel, Skepta andCadet
+ 8,700,000 campaign impressions
+ 5 million content views
+ Over a million engagements
+ 150+ seeds to relevant artists, influencers and events across the year.
+ 15 customised bottles designed by artist Will Kay