Headphone Collection with Tinchy Stryder


Dixons / Currys took a Brandtrepenurial™ approach by creating an own brand range of Audio Technology called Goji. We helped them market the brand through an exclusive collection of headphone with Tinchy Stryder - the Cloud 9 Collection

 

Initial Problem

Currys launched an own brand range of headphones "Goji" and wanted to grow the brand, content and influence within a crowded market.  

Our Solution

We worked with Tinchy Styder to develop a credible talent lead partnership with the brand, powered by content and native advertising across key platforms that would gain attention from key tastemakers and fans, whilst driving sales to an online store through advertising.

Result

We created a range of content with a flagship video "Breakout Cypher" featuring four of the best emerging artists gaining over 100,000 views. We cemented Goji as a credible brand, drove over 2,300 e-commerce transactions to the headphone range.

Cloud 9 Collection
Campaign Video Content

We created a series of authentic partner content to supplement brand content

Campaign Delivery


The campaign reached over a 3.5 million people, across multiple website partners, social media posts from a wide range of celebrities such as Dynamo, and 100,000+ views on our flagship content piece.

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More than numbers

Campaign Stats

1Mil

Content Views

33%

Sales uplift

5

Music Videos

135

Website Content Placements

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