Integrated brand communications campaign
KA wanted to get to know their existing consumers. Working with Multiply, and Media Planning agency PHD to
identify and grow their consumer base with a credible campaign targeting the urban community.
Access All Areas #AAA Campaign
Authentic access, credible artists
Giving access and opportunity to fans, inspiring millions young people
Our Multi-award winning campaign has given access and opportunity to young people who've been inspired by the talent we've partnered KA with. We gave fans the opportunity to meet Ghetts for an exclusive listening session to his album with a Q+A, go to the gym with Tempa T and much more!