Building an Influencer Program for The House Of Marley
Building a influencer program for House of Marley
From strategy to delivery, brand playbook to content creation, we created an always on influencer program to drive earned reach, trial and credibility around the products.
Create a year-long program and develop a CRM system, seeding to 3 Influencers per month.
+ 10,502,020 Reach
+ 71 influencers seeded
+ 1,008,486 Engagements across content
+ 7,030,081 Impressions
+ 2M social reach through influencer seeding and earned media
+ 6 #TeamMarley influencer videos