Puma wanted to feed their youth community to engage with their lifestyle products.
We created a series of content using our network of influencers
Worn My Way
We created a series of authentic content to power an online community
Website Sign Ups
Content fuelled lifestyle platform powered by content and a engaged community
Influencers drove awareness to Worn My Way, driving member sign-ups to consume curated and created lifestyle content. The campaign encouraged user generated content by Post their looks to win prizes.