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AG Barr x KA Drinks

The Rated Awards

The First Awards Ceremony for Grime Music with KA Drinks

An authentic brand partnership

Increased Brand sentiment by 83% and sales by 9% for AG Barr’s KA Drinks


Building our 3 year relationship with AG Barr, rooting KA Drinks in the urban music community - we unlocked the power of the brand partnership to invest in something with a much higher return on engagement.

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What We Did

Overview
Build on the success of its inaugural year, where we conceptualized, created and delivered the brand and event

The campaign peaked with the awards night that went off live streaming via YouTube. The awards evening trended in the UK #ratedawards #1 on twitter for 24 hours.

Results
+ 100,000 LIVE STREAMS VIEWERS
+ TRENDING #1 ON SOCIAL MEDIA CHANNELS
+ 20M IMPRESSIONS ON CONTENT
+ 1000’s OF INFLUENCERS TALK ABOUT THE BRAND
+ OVER A MILLION VIEWS ON VIDEOS
+ 16 MILLION BRAND REACH
+ OVER 100 ONLINE & PRINT PRESS STORIES
+ PARTNERSHIPS WITH BBC 1XTRA, VEVO & BPI
+ NATIONAL COVERAGE IN METRO, ON BBC NEWS, NME, and many more.

Hero-RatedAwards

Breaking the boundaries with a New Urban Award Show

Reaching Millions offline and online

Watch the Performances

Want to connect to Youth Culture like KA Drinks?

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